In the automotive industry, for example, MBR9668 is used in primers and finish coats to provide superior color retention and gloss. With durability being a key concern for automotive manufacturers, utilizing rutile titanium dioxide in coatings enhances the longevity of the vehicle's exterior finishes, ensuring that they remain vibrant and effective for years under various conditions.

Likewise, the plastics industry relies heavily on titanium dioxide to enhance the appearance and durability of plastic products. With the increasing popularity of plastic packaging and consumer goods, the demand for titanium dioxide in this industry is expected to witness steady growth in the coming years. The versatility of titanium dioxide makes it a valuable additive to improve the brightness, opacity and color stability of plastic materials, ensuring improved product performance and consumer satisfaction.